Black Label Events at AFC Bournemouth’s Seward Stadium

Is simply the most versatile, unique and well equipped venue in Dorset. Ideal for all occasions from breakfast meetings, training sessions and conferences to exhibitions, product launches, team building sessions and so much more.

Dean Court also boasts excellent facilities that can host from 2 to 400 people with easy access, wifi and extensive parking.

Add to this the fantastic views of the stadium, a team of highly experienced chefs using only the finest produce, followed up by a team driven on service and hospitality.

Black Label Events has to be the first choice when booking any event.

Conferences, Business Events and Training

The Champions TFR

Offers fantastic views over the stadium as well as access to a decked balcony overlooking Kings Park. The restaurant can accommodate up to 250 and is fully air conditioned, with natural daylight and its own private bar.

Executive Suite

With views across Kings Park, the Executive Suite is ideal for smaller meetings or functions with the added attraction of breakout rooms adjacent overlooking the pitch. The Executive Suite is fully air conditioned with its own private bar and decked Balcony.

VIP Hospitality Suites

We have 13 hospitality suites with views across the stadium. All have patio doors leading out onto a seated balcony. These rooms are ideal for small meetings or interview rooms.

Balfour Suite

The Balfour is a versatile suite that can accommodate up to 400 with its own private entrance. Air conditioned, with natural daylight and its own private bar, and offering a variety of lighting effects, this suite is ideal for presentations and conferences.

MacAlister Suite

Perfect for smaller meetings or functions. Air conditioned, with natural daylight and its own private bar, this is a versatile and popular suite.

Ambassador Suite

An ideal breakout room; with no natural daylight, it offers the perfect environment for focused working.

The Boardroom

Perfect for a boardmeeting for up to 20 delegates, or a intimate private dinner or celebration. The room overlooks the front of the building and offers a private bar facility.

The Legends

Ideal for private functions/parties with its own private entrance and toilet facilities. The Cherry Tree can be used in conjunction with the Balfour Suite on the floor above as a pre-dinner drinks area, or a refreshment area for an exhibition.

Conference and Events Bookings

Telephone: 0844 576 1910 Option 4,1
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Matchday Hospitality

Is popular amongst supporters and businesses alike. The modern and unique Dean Court Stadium offers a perfect venue to entertain clients, friends or families on matchdays. You can enjoy the outstanding service, suite entertainment and excellent food with a hospitality package that meets your requirements and budget.

Full Package

Pre-Match

• Three course dinner
• Entertainment from the Matchday Host
• Complimentary programme
• Team Sheets
• See a player interview in the Restaurant before the game
• Chance to win AFC Bournemouth merchandise signed by the First Team Squad

During the Game

• Executive Seating in the Main Stand
• Halftime tea, coffee and cakes in the Top Floor Restaurant

After the Game

• Opportunity to view all the post-match presentations, including the man of the match

Celebration Package

• Additional Package on Top of your Full or Pre Match Package
• Champagne on Arrival
• Decorated Table with Balloons
• Signed Card by the First Team Squad
• Personalized cake brought to the table by a AFCB Player
• Half Time Announcement
• Picture with the Man of the Match

Matchday Hospitality Bookings

PR & Marketing-  0844 576 1910 Option 2,1
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sunday Lunch

The Champions Top Floor is the Perfect setting for that Sunday roast like your Mum used to make, there’s nothing better than a succulent joint of locally sourced meat, crispy potatoes and finally cooked fresh vegetables to guide you to all important Sunday nap……..Sunday roast at The Champions will help you do that.
Opening Hours 12pm – 6pm

Food Served between 12pm – 2.30pm 

Sunday Lunch Bookings

Telephone: 0844 576 1910 Option 4,3
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Generic Number – 0844 576 1910