VIP tickets up for grabs for local companies who sign up to the British Heart Foundation’s London to Brighton Bike Ride

(Left to right) Alexandra Masalina and Kieron Edwards from London celebrate in Brighton after taking part in the British Heart Foundation’s 41st London to Brighton Bike Ride, supported by Tesco and Jaffa. Photo credit: Matt Alexander/PA Wire

  • The BHF calls on businesses in South West to team up and use pedal power in the fight against heart disease –

The British Heart Foundation (BHF) has launched a competition encouraging businesses to saddle up and be in with the chance of winning VIP tickets at the charity’s legendary London to Brighton Bike Ride.

Any business to register a team of at least five people to this year’s London to Brighton Bike Ride before the 1st April will be entered into a prize draw. The winning team will win VIP tickets for their whole team, with access to the VIP marquee and an assortment of food and refreshments at both the start and finish line. The winning company will also be able to start the ride at any time and be able to show off their golden wrist bands and rider numbers on the day.

The iconic event, proudly supported by Jaffa® fruit, sees around 15,000 cyclists of all abilities get on their bikes on 17 June 2018 to ride the 54-mile course from Clapham Common, through the Sussex and Surrey countryside and to Brighton’s seafront. Riders will be met at the finish line with a fun-filled beach village, making it a great day out for the whole company.

Now in its 43rd year, the London to Brighton Bike Ride is Europe’s oldest charity cycling event, and over the years has seen hundreds of thousands of cyclists from businesses across the country pedalling over 41million miles, helping to raise nearly £70million for the fight against heart disease.  This year it’s hoped the event will raise around £3million for the BHF’s vital work.

Elizabeth Tack, Event Lead for the BHF’s London to Brighton Bike Ride, said:  “We urgently need help to stop heart disease in its tracks, which is why we’re calling on the support of companies – large and small – across the region to sign up to the London to Brighton Bike Ride. Not only will you be supporting us in our search for more lifesaving breakthroughs, but it will be a morale-boosting and fun-filled experience for your entire team. “

“Around 650,000 are currently living with heart and circulatory disease in the South West and it is responsible for 14,500 deaths in the region each year. By taking on this exciting challenge, every mile you cycle will help bring us closer to beating heart disease for good.”

Through the generosity of the public, the BHF is committed to funding half a billion pounds of ground-breaking research by 2020 to reduce the terrible burden of heart and circulatory disease in the UK.

To be in with the chance of winning VIP entry to the BHF’s London to Brighton Bike Ride, register your team at