Bournemouth residents and visitors have one week left to find Lucky the augmented-reality Dog which is hiding in local businesses for the chance to win prizes

Time is running out for those on the quest for Lucky the Dog. Residents and visitors have only one week left to explore Bournemouth’s coastal areas and find Lucky the Dog in local retailers using the free ‘Go Bournemouth Coast’ augmented reality app. Driven by the opportunity to win a variety of attractive prizes and the prospects of unrestrained family fun, participants can unlock different versions of ‘Lucky the Dog’ and enter the competition by using the app to post photos of the virtual pup on social media.

The competition hosted on the ‘Go Bournemouth Coast’ app, was launched earlier this year to celebrate the Chinese’ New Year of the Dog’ in Bournemouth. Those who want to take part must scan the Go Codes which can be found in businesses around Bournemouth’s coastal areas to unlock Lucky the Dog ‘stickers’. Once unlocked, they then need to take a picture alongside the virtual canine and upload it to Facebook or Twitter with the hashtag #GoBoCoast using the Go Bournemouth Coast app.

Among the tantalizing prizes to be won are a Fujifilm Instax Mini 8 Camera, a family pass to Rock Reef, a family ticket to the Oceanarium, restaurant vouchers and other goodies.

The campaign aims to provide a great opportunity for residents to discover local businesses and find their new favourite spots on the Seafront, West Cliff, East Cliff, Boscombe, Southbourne, Westbourne, Tuckton, Hengistbury Head and Pokesdown. Participants have until the 10th of March to upload their Lucky the Dog pictures for the chance to win the fantastic prizes. The hunt for Lucky the Dog ends on the 10th of March and soon afterwards the state of the art app will transform into an Easter-themed hunt. More information regarding this competition is due to be released by Bournemouth Coastal BID shortly.

Stefan Krause, Coastal BID Manager, said:

“There are only a few days left to join the Lucky the Dog adventure and seize the opportunity to win amazing prizes! If you haven’t yet, make sure to download the app and explore our coastal areas to find Lucky. Besides the amazing prizes kindly supplied by our local retailers, the Lucky the Dog adventure is a great opportunity for families and friends to have fun on Bournemouth’s Coast. Good luck!”

To follow the Lucky the Dog updates on social media, visit Facebook (@bournemouthseasons) Twitter (@bmthseasons).

For more information about the Lucky the Dog competition visit